While most business owners and executives pay a great deal of attention to things like the company website and email options, servers and hosting tend to be an afterthought. In fact, if your business is similar to most, you probably made your decisions based on finding the lowest-cost answer, if you were ever aware of your server configuration at all.
As a result, when we talk to new clients about dedicated servers, they often have a strong feeling that it’s something they just don’t need. However, having that tool in place – a server that’s just for your website, email, etc. – can bring you a lot of different benefits.
In fact, here are some of the biggest reasons that having your own dedicated server is usually the more cost-effective option than lower-priced shared hosting packages are:
Better web and email speed. When you have your own dedicated server, everything runs faster — especially your business website and company emails. If you don’t think that’s a big deal, ask yourself how long it might take a frustrated customer to click away from your site and go elsewhere.
Reduced downtime for your website and communications. Shared servers are often crowded and poorly managed. That means that your website and email can go down more often, which hurts your bottom line and impacts your credibility with customers at the same time.
Increased web functionality. When you have a dedicated server, you can have it set up any way you would like. That makes it easier to add custom functionality like advanced web metrics, e-commerce and marketing features, online registration tools, and so much more. In other words, if you want to get the most from your website, getting a dedicated server is the smart first step.
Scalability for your business. If your business is growing, or sees more interest and activity during certain times or seasons, then a dedicated server can help you keep up with a rush of visitors and inquiries. If you think you might need more space and bandwidth in the future, it’s a good idea to put it in place beforehand.
Better backups and safety. Dedicated servers have advanced safety features and automatic backups that help keep your company and website protected. That safety alone can be worth quite a bit when you’re facing unexpected risks.
Perhaps just as important as these benefits is the fact that a dedicated server represents an almost negligible cost for most companies. So, even though you might have chosen the cheapest option, it won’t make a big difference in your budget to upgrade right away.
To find out more about dedicated servers, and how we can help you find the right technology answers for your business, get in touch with a member of the Bay Area Computers team today.
Published on 30th April 2015 by James Berger.