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LinkedIn: Social Media for Professionals

Featured guest post by Doug Fowler, President of Waypost Marketing in Greenville, SC


Irrespective of our personal opinion about social media, the fact is, social media is an integral part of the personnel sourcing and job hunting process. Today, more and more companies rely on the Internet to research the candidates they plan to hire. This makes it important to take a strategic approach when it comes to building your online reputation. Effectively leveraged, social media can help you create a strong personal brand and widen your reach across a wide array of job markets, industries, and organizations.

While there are many social media platforms that can help you build your network, there is one that all professionals should definitely consider and keep up to date – LinkedIn. LinkedIn has now become synonymous with job search / hiring. This platform alone can help you build a relevant network, and create and exchange information and ideas to give shape to your personal brand as a professional.

Linking Via LinkedIn

LinkedIn has become the most popular professional network in most parts of the world. Clearly, it has several advantages over traditional job portals thanks to its social media strengths and the fact that it is primarily driven by quality content.

  • LinkedIn allows its members to connect with each other. You can connect with like-minded individuals from the same profession and explore available job opportunities through this network.
  • It is a handy research tool. Most companies worth their name are present on LinkedIn with specialized digital marketing teams continuously generating content or strategizing to make their presence felt online. You can utilize this content along with inputs from your network to research a potential employer and their business before an interview.
  • You can identify the people that matter. Within minutes, LinkedIn can offer you insights into who the key persons in your area of interest are at a company you want to work with—as an employee, as a vendor, as a business partner, and so on. You can connect and engage with them to explore the possibility of a potential opportunity in their company.
  • You can build credibility. Your profile provides details about the people in your professional network, the companies you have worked with, and the capabilities you bring to the table, among other factors. Features like endorsements and recommendations add even greater credibility to your profile.

How To Make The Most Of LinkedIn?

  • Treat your Profile like your resume. Develop your LinkedIn profile like you would your resume. Highlight your strengths and capabilities early in your profile page.
  • Create and Share interesting content with your network. This will help establish you as a subject matter expert. The more original content you post the greater the benefits, including search engine rankings.
  • Showcase your work. Post photos and videos on your Profile.
  • Build your network. Identify people within your industries of interest and connect with them. Join relevant groups and make your presence felt within these micro-networks.
  • Post regularly. Demonstrate your expertise and show that you have a unique perspective on matters of interest to your network.
  • Optimize for Search. Use the right keywords while building your profile and even while posting in forums. This will help both, your search engine rankings and your association with certain specific skills and capabilities.
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